You already paid to collect those leads. They ran through your ads, your webinars, your forms, and then the campaign ended and everyone moved on. They did not stop being interested. They stopped being contacted. Your database is worth more than you think, and here is what happened the last five times we went back for one.
| Sector | Hook | Leads | Response | Ready to buy | Pipeline |
|---|---|---|---|---|---|
| Financial servicesSingle firm | New bond offer | 14,644 | 43.3% | 382 | $13.2M |
| Travel and tourismCruise packages | Competition | 8,648 | 23.3% | 316 | $420K |
| Travel and tourismCruise packages | Direct offer | 4,874 | 31.5% | 93 | $124K |
| Financial servicesAustralia | SpaceX IPO access | 9,923 | 30.7% | 122 | $1.27M |
| Financial servicesEurope | SpaceX IPO access | 5,650 | 32.4% | 20 | $348K |
| Boiler companyUnited Kingdom | Free air conditioner offer | 21,831 | 22.9% | 99 | $1.07M |
| Six campaigns, four engagements | 65,570 | 30.1% | 1,032 | $16.5M | |
Single firm · New bond offer
Cruise packages · Competition
Cruise packages · Direct offer
Australia · SpaceX IPO access
Europe · SpaceX IPO access
United Kingdom · Free air conditioner offer
Methodology. Six campaigns across four client engagements. Pipeline is total ready to buy, meaning booked appointments plus qualified prospects, multiplied by the client's own average deal value, reported by the client.
Those leads are not yours forever. Whoever calls them first gets them.
If a competitor runs their own reactivation against the same market before you do, the conversation you were going to have has already happened without you.
A CSV, a spreadsheet, a CRM export. No integration project, no onboarding calls about data schemas. Names and phone numbers are enough, and anything else you have about why they enquired makes the conversations better.
This is the part we do not publish. What matters is that it is not cold calling: the leads reach back out first, which is what keeps the whole thing on the right side of the rules in the US, UK and Australia.
Voice and text. It qualifies them, answers the early questions, and books only the people who are genuinely interested. Your team shows up to a calendar of people who put their own hand back up.
If your list is smaller than that, or nothing has happened in two years, the economics usually do not work and we will say so on the call rather than take the setup fee.
Exact numbers depend on your list size and deal value. You get them on the call, not after three follow ups.
Bring your list size and your average deal value. We can work out on the call whether it is worth running.
Book a 30 minute callYou are on with the person who builds these, not a setter working from a script.
Prefer to write first? harsha@lyncagent.com.
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